Programme

Join this panel of experts who will explore how AI is reshaping sports media strategies, from content creation and audience engagement to monetization and operational efficiency, while balancing human creativity with editorial judgement. What are the critical challenges around AI governance and the frameworks needed for responsible adoption and how will this affect rights, IP, data, trust and more?

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Why personalization is reshaping engagement, retention, and monetization

Join Dolby Optiview for this thought leadership presentation to explore how real-time insights and delivery intelligence power hyper-personalised sports broadcasting. Learn to deepen fan engagement and unlock new revenue without disrupting the live action.

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Join Spiideo for a deep dive session into their latest innovative solutions shaping the future of the sports media industry.

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Join YouTube for a deep dive into their latest innovative solutions shaping the future of the sports media industry.

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Highlight production has passed through two eras: manual editing that could not keep pace with live audiences, followed by fully automated tools that delivered speed but often produced generic, context-poor clips and compilations. Now comes the third: expert production teams supercharged by AI. Epic Clips founder Volodymyr Boiko will show this model in action: broadcast-quality, human-edited highlights published within five minutes of the live moment. Proven at scale across thousands of highlights and billions of views for leagues and broadcasters worldwide, the approach combines AI's speed and scale with the judgment, creativity, and accountability of professional editors. By preserving context, emotion, and story, it creates highlights audiences actually want to watch and share - not just more clips for the feed. This is not just a better way of distributing highlights. It is a new standard for how live content gets made.

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Unlock exclusive access to SPORTEL's first-ever CMO-focused networking and content experience. Gain exclusive access to a hand-picked group of CMOs of international brands heavily invested in sports marketing, through a curated day of high-level discussions, networking opportunities and premium hospitality. Designed for registered SPORTEL participants, the CMO Brand Programme offers a unique opportunity to connect with senior brand decision-makers from leading international companies with a strong interest in sport, sponsorship and innovation. Available to registered participants only. In collaboration with Qualcomm Technologies, a founding member of the XR Sports Alliance.

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Join Mediapro for a deep dive into how they are shaping the future of the sports media industry.

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• The globalization of sports consumption • The shift from traditional B2C to interconnected B2B2C ecosystems • The growing value/new revenue models of leagues, media rights, and fan data • How investors evaluate emerging opportunities across the sports value chain

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The power of sports has always started with passionate fan bases, but those fans are no longer confined by geography. Today, free ad-supported streaming TV is giving teams, leagues, and media companies new ways to strengthen local connections while reaching audiences around the world. From live coverage to commentary, shoulder programming, and other content surrounding the game, streaming is opening more opportunities to engage fans wherever they watch. In this session, Wurl's General Manager of EMEA, Keith Bedford, will moderate a discussion with leading sports media brands to explore how they are using streaming TV to extend the fan experience, broaden distribution, and create more valuable touch points around the sports and teams audiences love.

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From The Studio To The Live Game, Advancements In Graphics Technology Are Reshaping The Present & Future Of Live Sports Production

The opportunities to increase sponsorship and in-game revenues as viewers remain locked into content are enormous. Augmented-reality (AR), extended-reality (XR), and virtual-production technologies are helping broadcasters develop far more engaging and informative live broadcasts. With Unreal Engine and large LED stages blending the physical and digital worlds, immersive tools like AR graphics, XR sets, and real-time virtual environments enhance storytelling, create dynamic viewer experiences, and redefine production workflows. In this discussion, broadcast technology leaders from the industry discuss the various perspectives around the use of AR, XR, and virtual production and what it means for the future of storytelling and increased revenue generation.

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Join YouTube for a deep dive into their latest innovative solutions shaping the future of the sports media industry.

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Join President Javier Tebas for exclusive insights into LALIGA's latest innovations and solutions shaping top-tier football and the sports media industry. A must-attend session for anyone working in football, sports business, and media. Don't miss this SPORTEL highlight!

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Join the Telstra Broadcast Services team for drinks at the Telstra Happy Hour Networking Reception at the Sports Bar in the Diaghilev Exhibition Hall at 17:30! Connect with industry peers and discover how Telstra Broadcast Services delivers live sporting events to the world. See you there!

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The Sportel Awards Ceremony is a must-attend event for all sports enthusiasts! This exceptional evening will showcase the best sports programs of the year, with the nominated works presented to the audience. Olympic champions and the biggest stars of international sports will walk the red carpet before taking the stage to honor the winners. It's a unique opportunity to experience a special moment alongside these sports legends. Don't miss this unforgettable evening, where sporting excellence will be celebrated!

The Olympics and World Cup this year both proved that a world-class production doesn't require hundreds of people to be on site. And other sports and leagues, like SailGP, F1, and major football leagues are also proving that a smaller on-site presence doesn't equate to a lesser quality production. How can your organisation leverage new ways of working to improve efficiencies without compromising quality?

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Join XR Sports Alliance for a deep dive into their latest innovative solutions shaping the future of the sports media industry.

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Join YouTube for a deep dive into their latest innovative solutions shaping the future of the sports media industry.

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A special gathering dedicated to championing women in sport and the sports business industry. Join us at Twiga for a special event featuring welcome drinks, an engaging panel discussion, and a buffet lunch alongside leading voices from across the industry. Available to registered participants only.

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Live sports betting is reshaping how fans engage with sport, driven by advances in cloud technology, real-time data, AI, and media innovation. This panel brings together industry leaders to discuss how technology is transforming the live betting ecosystem, creating new opportunities for sportsbooks, rights holders, and sports fans while addressing the challenges of scalability, integrity, latency, and regulation.

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Join some of our new companies, who have a creative or innovative solution to showcase in our quick-fire "Pitch Perfect Innovation Contest" session! Each pitcher will have just 3-minute presentation time and 2-minute Q&A, to impress the audience and international panel of Judges. It's going to be fast, it's going to be fun and it's got to be "Pitch Perfect"!