Programme

Join the Esports Foundation team for coffee and conversation at SPORTEL Monaco. Connect with our team, exchange ideas on the evolving sports and esports media landscape, and discover more about the Esports World Cup, Esports Nations Cup, and our ambitions for the future of global media and distribution. Stop by the Esports Foundation Café, grab a coffee, meet the team, and continue the conversation with us in Monaco.

Join this panel of experts who will explore how AI is reshaping sports media strategies, from content creation and audience engagement to monetization and operational efficiency, while balancing human creativity with editorial judgement. What are the critical challenges around AI governance and the frameworks needed for responsible adoption and how will this affect rights, IP, data, trust and more?

in collaboration with

Why personalization is reshaping engagement, retention, and monetization

Join Dolby Optiview for this thought leadership presentation to explore how real-time insights and delivery intelligence power hyper-personalised sports broadcasting. Learn to deepen fan engagement and unlock new revenue without disrupting the live action.

Brought to you by

Discover how making YouTube a fundamental pillar of your distribution model can expand global reach and drive diverse new revenue streams. The Overlap CEO Scott Melvin will join to share how they harness YouTube to scale a next-generation media company.

Brought to you by

Highlight production has passed through two eras: manual editing that could not keep pace with live audiences, followed by fully automated tools that delivered speed but often produced generic, context-poor clips and compilations. Now comes the third: expert production teams supercharged by AI. Epic Clips founder Volodymyr Boiko will show this model in action: broadcast-quality, human-edited highlights published within five minutes of the live moment. Proven at scale across thousands of highlights and billions of views for leagues and broadcasters worldwide, the approach combines AI's speed and scale with the judgment, creativity, and accountability of professional editors. By preserving context, emotion, and story, it creates highlights audiences actually want to watch and share - not just more clips for the feed. This is not just a better way of distributing highlights. It is a new standard for how live content gets made.

Brought to you by

Unlock exclusive access to SPORTEL's first-ever CMO-focused networking and content experience. Gain exclusive access to a hand-picked group of CMOs of international brands heavily invested in sports marketing, through a curated day of high-level discussions, networking opportunities and premium hospitality. Designed for registered SPORTEL participants, the CMO Brand Programme offers a unique opportunity to connect with senior brand decision-makers from leading international companies with a strong interest in sport, sponsorship and innovation. Available to registered participants only. To register : registration.sportel@monacomediax.com In collaboration with Qualcomm Technologies, a founding member of the XR Sports Alliance.

Sponsored by

Lunch is served! Enjoy the finger food buffet at the ESPORTS FOUNDATION Café in Diaghilev exhibition hall, brought to you by SPORTEL.

Brought to you by

Join Grup Mediapro for an exclusive keynote presentation about their new leadership and management, why they are evolving and the industry reality. Speakers Daniel Chira, Head of Commercial & Rights and Xavi Pérez, Head of Strategy & Operations, will also examine case studies around recent acquisitions and renewals and present Mediapro as a strategic partner to the sports media industry.

Brought to you by

Join leading sports media executives as they explore how the global sports ecosystem is being reshaped by the rapid globalization of digital consumption and changing fan behaviours. From the shift beyond traditional B2C models towards interconnected B2B2C ecosystems linking rights holders, media, technology platforms and brands, to new revenue and monetization opportunities, the panel will examine where value is being created across the sports industry. It will also explore how investors are identifying and evaluating emerging opportunities across the evolving sports value chain.

in collaboration with

Join the Esports Foundation team for coffee and conversation at SPORTEL Monaco. Connect with our team, exchange ideas on the evolving sports and esports media landscape, and discover more about the Esports World Cup, Esports Nations Cup, and our ambitions for the future of global media and distribution. Stop by the Esports Foundation Café, grab a coffee, meet the team, and continue the conversation with us in Monaco.

The power of sports has always started with passionate fan bases, but those fans are no longer confined by geography. Today, free ad-supported streaming TV is giving teams, leagues, and media companies new ways to strengthen local connections while reaching audiences around the world. From live coverage to commentary, shoulder programming, and other content surrounding the game, streaming is opening more opportunities to engage fans wherever they watch. In this session, Wurl's General Manager of EMEA, Keith Bedford, will moderate a discussion with leading sports media brands to explore how they are using streaming TV to extend the fan experience, broaden distribution, and create more valuable touch points around the sports and teams audiences love.

Brought to you by

Join Jason Wachs (YouTube) and Srinath Sripath (IOC) as they explore how the Olympic Games are navigating an increasingly dynamic media ecosystem. The conversation will examine how the IOC is connecting with new generations of fans across media platforms, leveraging innovative formats and partnerships to extend its reach and relevance among new generations of fans.

Brought to you by

From The Studio To The Live Game, Advancements In Graphics Technology Are Reshaping The Present & Future Of Live Sports Production

The opportunities to increase sponsorship and in-game revenues as viewers remain locked into content are enormous. Augmented-reality (AR), extended-reality (XR), and virtual-production technologies are helping broadcasters develop far more engaging and informative live broadcasts. With Unreal Engine and large LED stages blending the physical and digital worlds, immersive tools like AR graphics, XR sets, and real-time virtual environments enhance storytelling, create dynamic viewer experiences, and redefine production workflows. In this discussion, broadcast technology leaders from the industry discuss the various perspectives around the use of AR, XR, and virtual production and what it means for the future of storytelling and increased revenue generation.

Brought to you by

Reinventing the Athletics Experience: Broadcast Graphics, Data & Digital at The Ultimate Championship

Join Deltatre and their partner World Athletics, for a deep dive into how they are reinventing the athletics experience.

Brought to you by

In this session, Mr. Chandradev Bhagat takes you behind the making of a documentary on India's largest rural sports festival — and the extraordinary challenges of capturing it on the ground. From shooting deep inside paddy fields and reaching villages with little or no electricity, to navigating remote locations where even getting a film crew and equipment in is a challenge, this is a story about filmmaking at its most raw and immersive. But beyond the logistical challenges lies something far more powerful: **stories of resilience, courage, motivation and human potential.** Stories of ordinary people confronting extraordinary circumstances, overcoming fear and daring to chase dreams that once seemed impossible.

Brought to you by

Join the Telstra Broadcast Services team for drinks at the Telstra Happy Hour Networking Reception in the Diaghilev Lounge, level -1 at 17:30! Connect with industry peers and discover how Telstra Broadcast Services delivers live sporting events to the world. See you there!

Brought to you by

The Sportel Awards Ceremony is a must-attend event for all sports enthusiasts! This exceptional evening will showcase the best sports programs of the year, with the nominated works presented to the audience. Olympic champions and the biggest stars of international sports will walk the red carpet before taking the stage to honor the winners. It's a unique opportunity to experience a special moment alongside these sports legends. Don't miss this unforgettable evening, where sporting excellence will be celebrated! To request your tickets: protocole@sportelawards.com

SPORTEL RUN is back for a new edition! 🏃‍♀️🏃‍♂️
Discover Monaco and its iconic landmarks while running through the Principality, and enjoy a unique opportunity to meet and connect with fellow participants.

7:15 meet up in front of the Grimaldi Forum

Contact: l.bourcier@monacomediax.com

Join the Esports Foundation team for coffee and conversation at SPORTEL Monaco. Connect with our team, exchange ideas on the evolving sports and esports media landscape, and discover more about the Esports World Cup, Esports Nations Cup, and our ambitions for the future of global media and distribution. Stop by the Esports Foundation Café, grab a coffee, meet the team, and continue the conversation with us in Monaco.

The Olympics and World Cup this year both proved that a world-class production doesn't require hundreds of people to be on site. And other sports and leagues, like SailGP, F1, and major football leagues are also proving that a smaller on-site presence doesn't equate to a lesser quality production. How can your organisation leverage new ways of working to improve efficiencies without compromising quality?

in collaboration with

Speakers from the founding member companies of the XR Sports Alliance, Qualcomm, Accedo, and HBS, will discuss highlights and lessons learned from an immersive project with FISE, the world's largest annual urban and action sports festival. The panelists will also provide the Sportel audience with an introductory overview of the XR Sports Alliance and how companies in the sports ecosystem can take advantage of alliance activities.

Brought to you by

Join YouTube's Pedro Pina, LiveMode's Thiago Tourinho, and media cartographer Evan Shapiro for a dynamic discussion on how LiveMode broke World Cup broadcast records, how creator communities and brand partnerships drive modern fan engagement, and what the future holds for live sports distribution.

Brought to you by

As sports and entertainment rights holders go direct-to-consumer, digital infrastructure has moved from back-end utility to strategic differentiator. This panel unpacks what it takes to distribute live events globally — reliably, at scale, and without sacrificing fan experience — and why the right technology partner is now a competitive advantage, not just a vendor.

Brought to you by

A special gathering dedicated to championing women in sport and the sports business industry. Join us at Twiga for a special event featuring welcome drinks, an engaging panel discussion, and a buffet lunch alongside leading voices from across the industry. Available to registered participants only. To register : registration.sportel@monacomediax.com

Sponsored by

Lunch is served! Enjoy the finger food buffet at the ESPORTS FOUNDATION Café in Diaghilev exhibition hall, brought to you by SPORTEL.

Brought to you by

Live sports betting is reshaping how fans engage with sport, driven by advances in cloud technology, real-time data, AI, and media innovation. This panel brings together industry leaders to discuss how technology is transforming the live betting ecosystem, creating new opportunities for sportsbooks, rights holders, and sports fans while addressing the challenges of scalability, integrity, latency, and regulation.

in collaboration with

Esports is evolving into a global media property with the ability to reach audiences beyond traditional sports consumption. This panel will explore how the Esports Foundation, together with leading international media partners, is building the Esports World Cup (EWC) and Esports Nations Cup (ENC) as long-term global properties. The discussion will cover audience growth, mainstream distribution, digital-native engagement, innovative media partnerships and the lessons learned from EWC's rapid move to Paris. It will also examine how broadcasters, platforms and rights holders can work together to create new value and reach the next generation of sports fans.

Brought to you by

Join President Javier Tebas for an exploration of how LALIGA is reshaping sports broadcasting through innovative distribution models, strategic partnerships, key opportunities and content innovation, while addressing the challenges of piracy, audience fragmentation and the evolving media landscape. Don't miss this SPORTEL highlight!

Brought to you by

Join the Esports Foundation team for coffee and conversation at SPORTEL Monaco. Connect with our team, exchange ideas on the evolving sports and esports media landscape, and discover more about the Esports World Cup, Esports Nations Cup, and our ambitions for the future of global media and distribution. Stop by the Esports Foundation Café, grab a coffee, meet the team, and continue the conversation with us in Monaco.

Join some of our new companies, who have a creative or innovative solution to showcase in our quick-fire "Pitch Perfect Innovation Contest" session! Each pitcher will have just 3 minutes presentation time and 2 minutes Q&A, to impress the audience and international panel of Judges. Featuring BUZZMYVIDEOS, EPIC CLIPS, VALKAAI, WYPLAY, MEDIA DISTILLERY, ZENTAGAI and ANAI, who will all be vying for the coveted crown ! The lucky 1st place winner will receive one full access Visitor pass to SPORTEL Monaco 2027 and the runner, up one full access pass to SPORTEL Canada 2027.It's going to be fast, it's going to be fun and it's got to be "Pitch Perfect"!

Time to wind down at the end of the day...Join your peers for the Happy Hour, with drinks and networking in Diaghilev Lounge 1.

Brought to you by

Lunch is served! Enjoy the finger food buffet at the ESPORTS FOUNDATION Café in Diaghilev exhibition hall, brought to you by SPORTEL.

Brought to you by