I think the best part of SPORTEL is that everybody who matters is here around. And it's a very easy way to meet people, to have also the informal conversation because you easily bump into everybody. And I think that's really unique for being here. That's why we love to come here.

Unique SPORTEL Monaco, everybody, one place, two days. Lots of ways to connect with people that even in your hometown you might not be able to see, but you know you get time with them. So I think the networking and the connection is unparalleled.

The show is very manageable. It's not too large yet all of the big brands and the big leagues are represented here. And it's really fascinating to see the business that's done at Sportel. There's definitely a lot of meetings focus and negotiation. And for myself, I've been able to meet people that I've only met online and I can meet them here in person at Sportel for the first time.

The power of Sportel I think that From years to years it's growing and it has been really a standout now in the industry, gathering everyone and more than everything the ecosystem, not just the right holder together, but having right holders, clubs, technology, founders. All together at the same place for two or three days.