NEW! CMO Brand Programme

Gain exclusive access to a hand-picked group of CMOs of international brands heavily invested in sports marketing, through a curated day of high-level discussions, networking opportunities and premium hospitality.

Designed for registered SPORTEL participants, the CMO Brand Programme offers a unique opportunity to connect with senior brand decision-makers from leading international companies with a strong interest in sport, sponsorship and innovation.

In collaboration with Qualcomm Technologies, a founding member of the XR Sports Alliance.

By adding this programme to your SPORTEL experience, you will be able to:

• Meet and engage with international CMOs   invited exclusively by SPORTEL
• Take part in premium conversations  focused on sponsorship, brand strategy, data and innovation in sport
• Expand your network beyond the exhibition floor  through curated, high-value interactions
• Connect with senior brand decision-makers  from complementary, non-competing companies
• Be part of SPORTEL’s first-ever CMO-focused initiative,  created to foster meaningful business connections

The CMO Brand Programme is a new premium experience taking place during SPORTEL Monaco 2026, created to facilitate direct interaction between SPORTEL participants and a small group of invited international CMOs.

While the CMOs themselves are selected and hosted by SPORTEL, registered participants may join key moments of the programme through a paid add-on, subject to availability.

This exclusive format is designed to create valuable touchpoints between the SPORTEL community and senior marketing decision-makers with an active interest in sport as a platform for branding, sponsorship and business development.

• 9:30 | Welcome at the Grimaldi Forum
  Breakfast and coffee in a dedicated space reserved for invited guests and sponsoring exhibitors.

• 10:00 – 11:30 | Roundtable discussion
  Sponsorship Data Insights
  Exclusive session open to sponsoring exhibitors.

• 12:00 – 14:00 | Panel discussion + networking lunch
  Brand Innovation in Sports
  Followed by a networking lunch at Twiga.
  Open to a selected group of up to 150 registered participants, upon registration.

• 17:30 | Happy Hour
  Informal end-of-day networking in the dedicated space with invited guests and sponsoring exhibitors.

Access and registration

Participation in the CMO Brand Programme is available exclusively to registered SPORTEL participants through an additional fee.
Places are limited and access to some sessions is subject to capacity and confirmation.

To learn more about access, fees and availability, please contact our team: sales.sportel@monacomediax.com