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ASHISH BABU

CMO - Global Markets, Tata Consultancy Services (TCS)

Ashish Babu is the CMO for Global Markets at Tata Consultancy Services (TCS), where he leads brand strategy and communication efforts across a diverse range of regions, including North America, Europe, the UK, the Middle East and Africa (MEA), Latin America, Japan, Australia and New Zealand (ANZ), and the Asia-Pacific (APAC). Since joining TCS in 2008, Ashish has built a distinguished career spanning 25 years, holding several key leadership roles that have significantly impacted TCS’s growth and brand presence.
Previously, Ashish served as Head of Communications for India, Director of Communications for UK & Europe, and CMO for TCS UK & Europe. In these roles, he has been instrumental in supporting global initiatives such as the World Economic Forum, TCS Marathon properties, and the Formula E partnership with Jaguar TCS Racing—an initiative he personally conceived and led. His leadership has garnered over 70 awards for excellence in branding, communications, storytelling, digital marketing, and strategy.
A gifted storyteller, Ashish excels in building strong relationships with key clients, partners, and influencers. He collaborates closely with sales teams to drive large transformational deals. His innovative work has earned him accolades, including recognition in the Provoke Innovator 25 EMEA list of the most innovative CMOs/CCOs and the Global B2B CMO 100 award.
Before his tenure at TCS, Ashish held leadership positions in prominent organizations such as Tata Sky Ltd., Weber Shandwick, MSL, and Burson-Marsteller. He holds an Honors degree in History from Delhi University.
In his current role, Ashish is committed to unlocking new opportunities and driving innovation at TCS, while ensuring the continued support of clients and communities.

PADDY CARBERRY

Guinness Global Marketing Manager, Head of Sport, DIAGEO

Paddy Carberry is the Head of Sports for the Guinness brand globally.
Having joined the Diageo business 8 years ago, Paddy has worked across Diageo roles including leading rugby, football and horse racing as well many entertainment platforms for the business across the UK and Ireland.
Paddy was integral to landing the global deal for Guinness and the Premier League, and works with over 80 Guinness marketing teams across the world to bring this partnership to life, as well as the Guinness Men’s and Women’s Six Nations, football partnerships with Arsenal, Aston Villa and Newcastle, as well as rugby partnerships with the four home unions. Prior to joining Diageo, Paddy worked at Vodafone Ireland in their sponsorship team, leading rugby and entertainment platforms.
Paddy is a journalism and business graduate of Dublin City University and of the European Sponsorship association and is a proud Gaelic speaker from Ireland.

RORY MILLER CHEEVERS

Partner & Executive Director & Business Growth, REVOLUT

Rory Miller-Cheevers is Group Head of Marketing at Revolut, where he leads Growth Operations globally across both B2C and B2B. Now a Revolut Partner and Executive Director,he joined the company in 2020 and has spent the past six years in senior growth leadership roles.
During this time, he has played a key role in scaling Revolut from 10 million to 80 million customers and helping drive the company’s growth to a $115 billion valuation.
Prior to joining Revolut, Rory worked at McKinsey & Company, focused on growth and business building.
Earlier in his career, he founded and scaled a digital marketing analytics agency before leading it through a successful exit in 2017.

GARRETT PONDER

Head of Brand Partnerships and Activations, QUALCOMM

Garrett Ponder is a Director of Marketing at Qualcomm Technologies, Inc., where he leads the company’s global brand partnerships and high‑visibility collaborations across both Qualcomm and Snapdragon, the company’s consumer technology brand. His portfolio includes some of the world’s most iconic sports platforms, including Snapdragon’s front‑of‑shirt presence with Manchester United and its global collaboration with the Mercedes‑AMG PETRONAS Formula One Team.

With more than two decades at Qualcomm, Garrett brings a deep understanding of how technology‑led brands show up authentically in culture through sport, content, and experiences. He is known for building innovative, global programs that connect cutting‑edge technology with fans and consumers in meaningful, measurable ways—demonstrating how collaboration‑driven initiatives can drive relevance, credibility, and impact at scale.